Cookies

Our website uses Google Analytics to gather information on how our visitors engage with www.discovermelton.com – for example, which pages are most popular, the times of day most people visited the site, what keywords are most popular in searches, heatmaps to show which part of a page visitors are reading.

This information helps us to develop our website to improve our users’ experience.

Google Analytics uses cookies to provide this information. The data is collected anonymously, reporting website trends without identifying individual visitors or collecting any personal data.

By using this site, you agree to data collection by Melton Borough Council.

How we use cookies

We want to make online services easy, useful and reliable. To do this, our website uses a common technology to place small text files on your computer, smartphone, tablet or smart TV when you access a website. These files are known as cookies. They are widely used in order to make websites work, or work more efficiently, by allowing the website to recognise your device and store information about past actions and preferences.

There are two kinds of cookies:

• Session cookies which are short term and auto-delete after a few minutes or when you close your browser; and
• Persistent cookies set by the website and stored for a longer period of time. These will usually store information such as your name and address and be used on our online forms. They also store information about your browsing habits across multiple sites, usually to allow advertisers and social networks to target advertising at you.

You can find out more information on Google Analytics’ use of cookies on their website. You can stop Google Analytics from placing cookies on your devices by using the Google Analytics Opt-Out add on.

You can manage cookies yourself: the Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when a new cookie is received and how to disable cookies altogether.

You can learn more about cookies through the About Cookies website.

Cookies currently being used on www.discovermelton.com are used by Google Analytics as part of our statistical information gathering.

Last updated 01 March 2026