Invitation postcard featuring four photos (a crowded indoor event, food preparation, grazing sheep in fields, and a vintage fair scene) alongside the text “You are cordially invited to Feast at the Nation’s Dining Table – love Melton Mowbray.”

UK Town of Culture 2028 Postcard Journey Campaign

I Love Melton Mowbray Mug

Prize Draw Terms and Conditions

These terms and conditions (“Terms”) apply to the “Postcard Journey” campaign (the “Promotion”), run as part of Melton Mowbray’s Town of Culture 2028 programme. By taking part in the Promotion, entrants agree to be bound by these Terms.

1. Promoter

The Promoter of this Promotion is Melton Borough Council, Council Offices, Parkside, Station Approach, Burton Street, Melton Mowbray, Leicestershire, LE13 1GH (“the Promoter”), acting on behalf of the Discover Melton – Town of Culture 2028 partnership.

2. Eligibility

  • The Promotion is open to all residents, visitors, businesses and community groups. There is no minimum age requirement; however, entrants under the age of 16 must have the permission of a parent or guardian to take part and to be entered into the prize draw.
  • Employees or officers of Melton Borough Council, their immediate families, and anyone else professionally connected with the Promotion (including agencies or partner organisations involved in its administration) are not eligible to enter.
  • Entry is open to participants regardless of location – postcards may be sent to, and entries submitted from, anywhere in the UK or overseas, subject to these Terms.

3. Promotional Period

The Promotion opens on 1 July 2026 and closes at 23:59 on 31 January 2028 (“the Promotional Period”). Postcards must be picked up, sent, and the participation steps below completed within the Promotional Period to be eligible for entry into the prize draw. The Promoter reserves the right to amend these dates; any changes will be communicated via Discover Melton’s official channels.

4. How to Enter

No purchase is necessary to enter. To take part in the Promotion and be entered into the prize draw, participants must complete the following steps:

  1.  Pick up a postcard from a participating town centre venue (participating venues will be listed via Discover Melton’s official channels).
  2. Send the postcard to someone, somewhere new.
  3. Ask the recipient to share a photo of the postcard on arrival.
  4. Tag @Discover_Melton on the relevant social media post, or otherwise submit the photo to Discover Melton as instructed on the postcard or via Discover Melton’s official channels, so the entry can be logged.

Only entries that are submitted or tagged in a way that allows the Promoter to verify completion of all four steps above will be counted as valid entries. There is no limit on the number of postcards an individual may send; however, each individual may only be entered into the prize draw once, regardless of the number of postcards sent or photos shared.
Entries that are incomplete, illegible, offensive, or that the Promoter reasonably believes to be fraudulent, automated, or in breach of these Terms will be disqualified.

5. The Prize Draw

All valid entries received during the Promotional Period will be entered into a prize draw. Fifty (50) winners will be selected at random to each receive a seat at the “Nation’s Dining Table” event, planned to take place in 2028 as part of Melton Mowbray’s Town of Culture 2028 programme (“the Prize”).
The Prize is subject to funding and successful delivery of the Nation’s Dining Table event. The Promoter does not guarantee that the event will take place and accepts no liability if the Prize cannot be fulfilled, in whole or in part, due to the event not proceeding, being postponed, rescheduled, or altered for reasons beyond the Promoter’s reasonable control.
Full details of the Nation’s Dining Table event, including the date, location, and any conditions of attendance, will be confirmed to winners in due course and may also be published via Discover Melton’s official channels.
The Prize is non-transferable, cannot be exchanged, and no cash or other alternative will be offered, except at the Promoter’s sole discretion.
The Promoter reserves the right to amend or withdraw the Prize, or to substitute it with an alternative prize of equivalent or greater value, where circumstances beyond its reasonable control make this necessary.

6. Winner Selection and Notification

Winners will be selected at random from all valid entries after the close of the Promotional Period, or at such interim points as the Promoter may determine and publicise via its official channels. The draw will be conducted by, or on behalf of, the Promoter.
Winners will be notified using the contact or social media details provided or identifiable as part of their entry, within a reasonable period following selection. If a winner cannot be contacted, or does not respond to confirm acceptance of the Prize within 14 days of notification, the Promoter reserves the right to select a replacement winner.
Winners may be asked to provide reasonable proof of identity and eligibility before the Prize is confirmed.

7. Publicity

Postcard photos and social media tags submitted as part of the Promotion may be shared, reposted, or otherwise used by the Promoter and Discover Melton across social media, print, and other promotional materials relating to Melton Mowbray’s Town of Culture 2028 campaign, with credit given where practicable.
Winners may be asked, but are not obliged, to take part in reasonable publicity relating to the Prize, such as providing a photo, quote, or short interview.

8. Data Protection

Any personal data provided by entrants will be used by the Promoter solely for the purposes of administering the Promotion, including verifying entries, contacting winners, and arranging the Prize, in accordance with the Promoter’s privacy policy and applicable data protection law. Personal data will not be used for any other marketing purposes without the entrant’s consent.

9. General

  • The Promoter reserves the right to cancel, amend, or suspend the Promotion, or these Terms, at any stage if deemed necessary in its opinion, or if circumstances arise outside of its control, without prior notice.
  • The Promoter’s decision in all matters relating to the Promotion is final and binding, and no correspondence will be entered into.
  • The Promoter accepts no responsibility for postcards lost, delayed, or damaged in the post, or for photos or tags that are lost, delayed, not received, or not visible due to technical issues, privacy settings, or platform outages.
  • Insofar as is permitted by law, the Promoter, its agents, and its distributors will not be responsible for any loss, damage, or injury suffered by any entrant taking part in this Promotion, except where such loss, damage, or injury is caused by the Promoter’s negligence.
  • This Promotion is in no way sponsored, endorsed, or administered by, or associated with, any social media platform used to take part in the Promotion (including Facebook, Instagram, or X).
  • These Terms are governed by the laws of England and Wales, and entrants submit to the exclusive jurisdiction of the courts of England and Wales.

10. Contact
For any questions about the Promotion or these Terms, please email our team with your query.